Branding. Illustration. Print.
Reaching the great escapes and the great outdoors can be difficult and dangerous. With the Outbound Alliance of Climber’s you never have to go it alone. This collective of expert climbers and greenhorns welcomes all skill levels to participate in group climbs, hikes, as well as monthly newsletters. I was asked to design a new brand image that reflected the resilience, expertise, and terrain of the organization. Encouraging all people to look outward and to get Outbound.
“A striking mark that radiates out just like our community and lifestyle”
With the core of the Alliance revolving around helping others to get outbound, this logo is built off the acronym of the organization itself radiating out from the center. Using precise geometric forms that symbolize the precise movements that are required and performed during the alliance’s group climbs. Reflecting the terrain of the adventures as a mountain held within the letter ‘A’ of the acronym.
