Champion
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Heart Of A Lion Awareness campaign

Branding. Illustration. Packaging. Awareness Campaign

I was asked to design for a community that i did not belong to, in a way that solved a problem, advocated, or raised awareness. I chose to raise awareness for women’s heart disease. I designed a logo that appears powerful and timeless, while also being a symbol that symbolizes the connection within this amazing community. The logo maintains a modern low-poli design that will catch the eye of a younger audience.

This is very important as women are at risk of heart disease that will only increase with age. Each year heart disease and stroke cause 1 in 3 deaths among women, this is more than all cancers combined. The good news is, cardiac and stroke events are about 80% preventable.

 

If you would like to read my artists statement for this campaign, click here

 
 
 
 

I have created an awareness campaign for women’s heart disease with the goals of informing, educating, and supporting women everywhere. Through my campaign I have designed a logo and brand system with materials consisting of 2 posters, a booklet, stickers, buttons, and a social media campaign. These tools allow women to learn more about the facts relating to women’s heart disease and how to best prevent it.

 
 
“This strong and resilient lioness in its powerful stance is a perfect symbol to stand with in the fight against heart disease.”
 
 

Logo and Brand

The energetic lioness is composed of connecting triangles. The image is a symbol of unity and represents the unbreakable connections within this community. An Individual can wear the lioness to honor survivors, remember those lost to the disease, and to support the progress we are making together to defeat heart disease. This logo along with the lettered typeface for the ‘Heart of A Lion’ presents a strong graphic that encompasses our values. The name of the organization speaking on the strength and courage of the women we support.

 
 
 
 

A little information on learning how to prevent heart disease and a way to act on it could save your life or the life of someone around you. Facing this issue is not easy but together there is nothing we can’t do when we have the Heart Of A Lion.

 
 
Work involved in the campaign being displayed in the Rowe Gallery, Charlotte, NC.

Work involved in the campaign being displayed in the Rowe Gallery, Charlotte, NC.

 
“I wear the lioness to honor my mother, remember those lost to the disease, and to support the progress we are making toward defeating heart disease.”
 
 
 

Posters

I created two posters that focused on raising awareness and informing the viewer
on information related to the interviews and research I completed while working
on this campaign.

 
 
 
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Booklet

An informative booklet allows the viewer to discover the myths and truths related to women’s heart disease. Along with a multitude of facts and information related to the disease and how you can help prevent it today.

 
 
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Social media campaign

I have created a social media campaign, ‘heart_of_a_lion_awareness’ and hashtag so that others may learn about the information presented in my awareness campaign and during my talk at UNCC without having to have been there,

 
 
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Typography

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